Hotel Indigo, a global design-led chain, challenged us to either revamp their brand or target new customers. We hit two birds with one stone.
Atlas Indigo is an interactive map that combines all elements of Indigo's scattered website into one user experience.
Site visitors can use the Atlas to plan their trips, learn about specific landmarks, and search attractions by "See," "Hear," or "Taste."
We added a collab with Google to reach some new blood. The Atlas syncs perfectly with Google Maps, so anyone using their app in a Hotel Indigo city can switch to the animated "Indigo" mode.
Art: Rachel Findlay
Copy: Paul Monk