ikea

Greta Green.   In the Breakfast Nook.   With the Potato Peeler.

Any seasoned member of The Biz™ knows that product catalogs are obsolete (unless slyly packaged as well-loved games).

This Halloween, IKEA will launch  KLÜ: A Self-Assembled Mystery Game,  which doubles as a showcase for the affordable rooms they have to offer.

Physical Version:

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Digital Version (IKEA app):

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Weapon Cards:

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Room Cards:

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Character Cards:

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Corresponding Catalog:

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Art Director: Elora Clement

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My Role: Concept, Copy