Greta Green. In the Breakfast Nook. With the Potato Peeler.
Any seasoned member of The Biz™ knows that product catalogs are obsolete (unless slyly packaged as well-loved games).
This Halloween, IKEA will launch KLÜ: A Self-Assembled Mystery Game, which doubles as a showcase for the affordable rooms they have to offer.
Digital Version (IKEA app):
Art Director: Elora Clement
My Role: Concept, Copy