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IKEA
Greta Green. In the Breakfast Nook. With the Potato Peeler.
Any seasoned member of The Biz™ knows that product catalogs are obsolete (unless slyly packaged as well-loved games).
This Halloween, IKEA will launch KLÜ: A Self-Assembled Mystery Game, which doubles as a showcase for the affordable rooms they have to offer.
Physical Version:


Digital Version (IKEA app):


Weapon Cards:

Room Cards:

Character Cards:

Corresponding Catalog:

Art Director: Elora Clement
My Role: Concept, Copy
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