I worked as a copywriter for GS&P from Spring 2019 to Spring 2021.
I wrote radio scripts, commercial pitches, print ads, and miscellaneous digital copy/concept work for a variety of brands, including Xfinity, Frito Lay products, and BMW. Some samples below.
AMBITION IS AN 8-LETTER WORD
BMW wanted a cool, clean line for their new 8 Gran Coupe, a car that they wanted to market to self-starting men and women.
The liked the line so much that they bought 4 pages and a fold-out in an issue of Vanity Fair.
Xfinity xFi enhances ordinary WiFi in about a thousand different ways, but the client was having a tough time communicating those benefits simply. I created a stripped-down billboard and banner series to show off just what they meant by "extended WiFi."
I applied the same design to illustrate the effect of xFi Pods, which enable consistent WiFi in typically troublesome parts of the home.
SOME CAMPAIGNS I'VE WORKED ON
E.T. x Comcast Commercial
I contributed to the script and wrote the captions for the digital promotion of this massive Christmas crossover.
It's a summer camp, in your living room. I was one of just two writers on this speedy response to COVID-19 keeping kids stuck at home. We galvanized talent from NBC shows, Universal Studios, and the USA Olympic Team to create over 40 virtual lessons for kids to stream. Activities ranged from obstacle courses to sculpting, all 100% doable from home.
HP - Get Real
I wrote about a third of the dozens of banners and billboards put up across California, made to create enthusiasm for physical, printed images.
Art Directors on all projects above: Neha Guria, Evan Kirby, Myself