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A freelancer with 8 years of experience UX writing and copywriting for brands like these:
Synthesizing user journeys
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UX writing isn't always about shaving language down to a single pithy line.
MyBMW tasked me with turning their thorny in-app user journey into a digestible introductory slideshow at the front end of the app. Average user rating increased by 14%.
Clarity above all
Having worked in art and strategic roles, I understand the imortance of clarity in purpose and design.
In this case, Xfinity came to me because customers were confused by xFi's array of features.
I did the research and writing for the following "WiFicons," which were integrated into margins and loading screens on the Xfinity website and Xfinity app.
I applied the same design to illustrate the effect of xFi Pods, which enable consistent WiFi in typically troublesome parts of the home.
Talking UX
I also give presentations about UX Writing to audiences of all sizes.
Contact me to bring one of these lectures to your company (~30min each):
Words that make sense.
UX Flow,
UX Design & Strategy
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